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Concept / Sample Project
COLLATERAL2024 · Print & Digital ProductionSample Concept Study
Integrated Marketing Collateral Design
Multi-touchpoint promotional collateral suite — retail flyers, A1 exhibition posters, tri-fold brochures, product spec sheets, and event materials.
Client / SubjectSample Concept — Veloce Urban Electric Mobility
Creative RoleLead Visual Designer & Print Production Lead
Key DeliverableA1 Posters (594x841mm) / A4 Tri-Fold (210x99mm folded) / A5 Spec Sheets
Primary SoftwareAdobe Illustrator, Adobe InDesign, Adobe Photoshop
Art Direction & Editorial Showcase
High-impact product spec sheets printed on 250gsm silk stock with matte aqueous coating
01
Project Brief & Creative Objectives
The Creative Mandate
Create an integrated suite of marketing materials for showroom launches and international mobility expos.
Design Objective
Develop a flexible visual system easily adapted across multiple print formats and languages.
Target Audience
Urban commuters, micro-mobility enthusiasts, commercial fleet buyers, and retail dealers.
Editorial Philosophy
“A publication is not just reading material; it is an architectural space of negative margins, deliberate pacing, and physical weight.”
Strict Swiss 12-column baseline grid
Optical kerning & tailored hyphenation
FSC-certified uncoated tactile paper
02
Editorial Concept & Document Planning
Concept & Narrative Flow
Dynamic, aerodynamic, and bold — featuring bright safety orange accents against deep asphalt charcoal.
Publication Structure & Page Planning
48-Page Master Flatplanpp. 01–04
Cover & Masthead
Heavy 350gsm debossed stock
pp. 05–08
Table of Contents
Asymmetric 3-column index
pp. 09–20
Feature Monograph
Lead essay with duotone photos
pp. 21–32
Visual Photo Essay
Full bleed high-contrast spreads
pp. 33–42
Data & Infographics
Financial matrix & diagrams
pp. 43–48
Index & Colophon
Technical specs & back cover
03
Art Direction & Visual Pacing
Visual Mood & Atmosphere
Quiet Monastic Precision
Aerodynamic Velocity: High-speed motion lines, bold sans-serif display type, and high-contrast photography.
Image Treatment
Dual-Pass Duotone Lithography
Dynamic outdoor urban photography with warm golden-hour lighting.
Composition Principles
Asymmetric Balance & White Space
Diagonal Velocity Angles; Modular Technical Infographics; High-Contrast Orange Callouts
Editorial Pull Quote & Typographic Callout
“Architecture and typography share a single eternal grammar: structure, proportion, and the courage to leave space empty.”
— Issue 04 · Feature Spread Page 17 · Set in 32pt Fraunces Italic
04
Design System, Typography & Swiss Grid
Modular Grid & Layout Architecture
Constructed in Adobe InDesign using automated master pages, parent layout spans, and synchronized baseline grids.
12-Column Modular4.5pt Baseline
Columns12 Columns4.2mm Gutter width
Page Margins28mm Outer22mm Top / 32mm Bottom
Baseline Grid4.5pt / 9ptLocked text frame lines
Proportion1 : 1.333Perfect Fourth harmony
Editorial Typography Hierarchy & Specimen
Headline Display
Plus Jakarta Sans · 800 ExtraBold
Posters and brochure cover headlines
42pt / 46pt
Product Specifications
JetBrains Mono · 600 SemiBold
Motor wattage, battery range, and weight figures
10pt / 13pt
Marketing Copy
Plus Jakarta Sans · 400 Regular
Descriptive paragraphs and consumer benefits
10pt / 14pt
Color Palette & Ink Formulation
Click any swatch to copy HEX#1E293B
Asphalt Charcoal
Primary Background & Vehicle Backdrops
CMYK: 70/50/40/80
PANTONE 433 C
#EA580C
Velocity Orange
Key Callouts, Buttons & Accents
CMYK: 0/75/95/0
PANTONE 1585 C
#FFFFFF
Clean White
Typography & Negative Contrast Space
CMYK: 0/0/0/0
PANTONE 000 C
#E2E8F0
Reflective Silver Tint
Technical Spec Lines & Frame Schematics
CMYK: 5/3/2/10
PANTONE 877 C (Metallic)
05
3 Curated SpreadsEditorial Spreads & Open Layouts
420 x 297 mm (A3 Open Spread)
Retail Flyers & Product Tear Sheets
coverHigh-impact product spec sheets printed on 250gsm silk stock with matte aqueous coating
420 x 297 mm (A3 Open Spread)
A1 Exhibition & Showroom Posters
feature spreadLarge-scale typographic posters with neon spot color accents for trade show presence
420 x 297 mm (A3 Open Spread)
Tri-Fold Brochure & Event Invitations
infographicEngineered roll-fold brochure with tactile die-cut window revealing vehicle silhouette
06
Print Specifications & Pre-Press Standards
Physical Pre-Press Specification Card
Calibrated for industrial offset lithography and high-touch commercial publishing.
Trim Size & FormatA1 Posters (594x841mm) / A4 Tri-Fold (210x99mm folded) / A5 Spec Sheets
Bleed: 3.0mm all 4 edges
Paper Stock (Interior)250gsm Silk Coated Woodfree (Flyers & Spec Sheets)
170gsm interior / 250gsm flyers / 300gsm tri-fold
Binding MethodRoll-fold & Gate-fold mechanical creasing
Lays flat at 180 degrees
Color Profile & ProofingISO Coated v2 / FOGRA39
Hard copy GMG proof verified
Cover Finishing Treatments
Spot UV Gloss on Vehicle ImageryPrecision Die-Cut WindowMatte Aqueous Varnish
Pre-Press Verification Standards
2mm fold compensation on inner panels of roll-fold brochure
3mm bleed on all sides
All images 300 DPI at 100% scale
07
Collateral, Applications & Tools Used
Real-World Brand Execution & Collateral Suite
Designed to maintain typographic rigor and consistent tactile presence across all physical and digital touchpoints.
Stationery & Executive Letterhead
Watermarked 120gsm G.F Smith cotton paper with matching C4 & DL envelopes
Business Cards
600gsm duplex board with painted edges and blind debossed monogram mark
Event Posters & Signage
Screenprinted A1 exhibition posters with metallic silver spot ink
Digital Edition / Reader PDF
Interactive digital flipbook with embedded hyperlinks and tablet color profiles
Creative Software Stack
Professional creative toolset used for vector precision, pre-press layout, and image grading.
Adobe IllustratorAdobe InDesignAdobe Photoshop
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